Big Data is a set of data or a combination of these sets whose size, complexity and speed of growth make it difficult for his capture, management, processing and analysis by using conventional tools, and technologies such as data bases and conventional statistics, within the necessary time to make them useful. Refers to data ranging from 30 to 50 Terabytes to multiple Petabytes, and his complex nature is mainly not structured in large part of the data generated by modern technologies.
Big Data analysis helps organizations leverage their data and use them to identify new opportunities.That, in turn, leads to movements of business smarter, more efficient operations, higher profits and happier customers. Companies with more success with Big Data get value in the following ways:
- Cost reduction. Major technologies of data such as Hadoop and cloud-based analysis, they provide significant advantages in terms of cost when it comes to storing large amounts of data, in addition to identifying more efficient ways of doing business.
- Faster, making better decision. With the speed of Hadoop and analytical in memory, combined with the ability to analyse new data sources, companies can analyse the information immediately and make decisions based on what you have learned.
- New products and services. With the ability to measure the needs of customers and satisfaction through analysis comes the power to give customers what they want. With Big Data Analytics, companies are creating new products to meet the needs of customers.
Big Data not only helps to improve the internal performance of the company (saving of time and effort, increase business performance...), but it also helps to improve performance on external factors, such as for example the target audience or the competition. If your company has Big Data, you can analyse the target audience and the competition quickly and efficiently, eliminating the possible human error.
We could compare it with a calculator, offering only to press a couple of buttons a response that human work takes much longer to find. If mathematicians and scientists use calculators for their work because it helps them save time, effort and errors…. why do not use Big Data in your company?
5 advantages or benefits of using Big Data Tools
Although the advantages of using Big Data Tools depend on each company and its objectives, we can establish 5 major general benefits that can benefit any company in any sector if you are using Big Data:
- Saving time and effort. The workers of a company that does not use digital information, it means that they are using mainly paper; they tend to spend 25% of their time searching for information and transfer it to other devices. If we add them to these companies the digitalisation of information, this percentage is greatly reduced, and if, in addition, we add Big Data, reduced to virtually a 0 - 1%, since the information sought can be obtained in a matter of seconds.
- Increase of the business performance. Big Data allows accelerating and solving any process and any business impact. For example, if an employee becomes sick, who replace him not may cover his job efficiently if you do not have a way to quickly find the information you need for the job, something that Big Data tools contribute.
- Most successful segmentation of the target audience. Since Big Data allows you to perform a full scan of all the target variables and display the results we seek almost immediately.
- Improvement of decision-making. A wise decision making is based on knowing all the variables that influence it and find the way in which, combined, work best. Big Data tools help a lot to achieve this, since they can show all variables combined in the way that we want.
- Development of new products and services. Big Data provides information on research, development, innovation and other essential fields in the development of new products and services.
Of course, these advantages directly affect a company's corporate image, so assume for it a strengthening of their competitive advantage, understood as a difference over their competitor who improves the experience, attention and the perception of their current and potential consumers.
And, finally, let me add that AMKALIS Search & Consulting (trading as Antal International Network) helps companies to find those executives and professionals who need in Spain or all over the world. We specialise in IT and Industrial Automation / Robotics. If your company needs professionals and/or managers related to our specialty, please contact me directly (This email address is being protected from spambots. You need JavaScript enabled to view it.) or call our office (93 173 79 84 / 91 086 75 54). We will study your case and do our best to find people your business needs.
Web bibliography:
https://www.powerdata.es/big-data
https://www.emagister.com/blog/herramientas-big-data-mas-utilizadas/
http://www.iic.uam.es/innovacion/herramientas-big-data-para-empresa/
